We understand the concept of Visual Merchandising as the set of disciplines that allow us to create a space in which the customer can access the product with ease, comfort and freedom. The product must be presented in order for the customer to perceive all information clearly and concisely, saving time and effort.
All the factors that make up the Visual Merchandising will build a complete and unique experience for the user, which will allow or not its loyalty. This experience, as planned, will result in the following points: Longer stay in the commercial space, higher conversion rate (customers entering and buying), perpetuation of the brand in memory, creation of long-term relationships with the customer, comfortable and fluid buying process.
As experts in design and communication, we believe it is of vital importance to have an absolute knowledge of the product before conceptualizing that element, furniture, decoration or other that collects it and presents it in the same space. We carry out a prior analysis of both the product itself and the brand values, from the specifications of the materials that compose it, the order of exposure, ergonomics and any physical or communicative details that influence the final design and construction.
In our workshop we have made all kinds of furniture and commercial equipment for shops, Pop-ups, Show rooms, stands, product presentations, and much more!
Each project is unique, and at Saez Decom we enjoy preparing new ideas and solutions for each occasion