One of the most effective ways to attract specialized audiences and generate contacts is through the use of stands for events at fairs and conferences. At Saez Decom we have been dedicated to this type of construction for more than 30 years, which is why we have decided to create this small guide with 6 tricks when creating stands for events.
1. Make your booth unique and stand out from the crowd
Having a stand at a fair or conference is a considerable investment, since you are willing to make that investment, we recommend that your stand be original, creative, if possible unique and that it stands out among the multitude of stands and brands present at the event. .
You don’t need to break the bank to create unique and original spaces, you just need a little imagination, ingenuity and effort. At Saez Decom we strongly recommend the use of a multipurpose stand, created with elements that can be combined in different ways to create unique spaces, at different events. Leaving the possibility of adding small elements on future occasions.
2. Invest in promotional items
Promotional items are a good way to make people remember your brand. It is not necessary to invest large amounts of money in luxury items, these must be original, even fun and above all, that reflect the character of your brand.
3. Organize a game
Create interaction between visitors and your stand, and make them have fun through an interactive game. This is a very effective way for the public to get to know you, and for you to get to know the public. Here you can use your best promotional items as prizes to top off the fun.
4. Offer a demonstration of your product or service
All attendees at the event are potential clients. Therefore you must create a demo of your product or service and thus demonstrate its value.
Focus on what values your product can provide to the audience and not so much on its characteristics. The more involved the audience is, the better.
5. Make use of available technology
A very attractive way to attract the public’s attention is through touch screens, it is an easy and dynamic way to navigate between information, and the public knows it. It is a simple way to show processes, educate consumers, etc.
Proximity marketing is also a useful tool. There are applications to send messages to the phones of attendees who pass by, with promotions, or an invitation to the game you have organized.
6. Keep your social networks active and updated
Although the events are in person, this does not mean that you should not use your social media channels to enhance the effectiveness of your stand at the event. Active participation in social networks during the event can be directed at 2 audiences: those present, and those who were not able to attend, therefore the use of social networks during the event is important.